Sara Vetteth, Founder and CEO
Sara Vetteth's expertise is in usability, information architecture and visual design. She has worked on design projects for some of the leading corporate houses in India as well including Ashok Leyland, Carborundum, Microland, Royal Enfield and the Kirloskar Group. After graduating from a Master's in Design Technology program at Parsons School of Design on the Dean's Scholarship, Sara taught graduate and undergraduate classes at Parsons and at the Chubb Institute in New York. Her work has been exhibited at the Rockefeller Center, New York, and in Germany at the Bauhaus School. While in New York, Sara was design director for the XL Group managing the creative process for clients, including IBM, Abbot, Ross Pharmaceuticals, BMW, and Ford.
Farah Mahmood, Consultant Partner - Graphic Design
Farah has worked in the design of various non-linear media for over 10 years. She has worked in New York, Miami, London, Hong Kong, Bangalore and Bombay. Her web site for Royal Enfield won an award for best community site. Her clients include MTV, Sony Music, BT, MSN and Unilever.. She won the Hester Mervin Ayers Award for Excellent Achievement in Art in Wesleyan University, Illinois where she was also on the Dean's honor roll.
Kalpana Balaji, Consultant Partner - Architecture
Kalpana Balaji is an architect who has worked in Delhi, Zurich and is now based out of Chennai. Having finished her education at the CEPT University with a short stint at ETH, Zurich, she has worked on a wide variety of architectural projects including residences, Tsunami rehabilitation projects, schools, colleges, and various other institutions and commercial buildings. She is a visiting faculty at MEASI Academy of Architecture teaching architectural design for the undergraduate program. She is an artistic collaborator of Perch, Chennai since its inception - a performance collective that is actively into theatre and the performing arts and she designs the sets and props for all their productions.